Are Promotional Gifts a Waste of Money?
Are Promotional Gifts a Waste of Money? by Derek Gardner
Why spend money on promotional gifts in the first place? Well, promotional gifts are an effective way to attract new clients to your firm or company. Believe me, the benefits are very rewarding. For example if you are giving a sales pitch to a group of potential clients; if they beforehand have received a promotional gift then they are more responsive to your attempt for a sale. Now, there are both internal gifts and external gifts. Internal gifts are for staff in your company; and external gifts are for people outside your company. Internal gifts can do wonders for moral and loyalty, but when it comes to gaining clients and additional business, the external gifts are a must.
What kind of promotional gift should you buy? When talking about external gifts, you should focus on your potential new client or more accurate the person that you have to deal with. The buyer is not always the owner of the company he or she represents. That person has an agenda for dealing with you. Find out what it is. Why is he or she interested in your company, and what benefit can he or she gain from doing business with you? What products or features are they looking for? Choose a gift that fits his or hers agenda. Knowing your buyer is the key to picking the right promotional gift.
How expensive a promotional gift should you get? Your company gifts should be relative in value to your expected profit from your new clients. For example: if you build houses, then a pen would be of to little value compared to what profit a new client would payoff. Free floors or carpet in the house would be a better choice; and for a potential new client it would be of huge value.
Final word on promotional gifts. I think the benefits for you are reflected in this article. Choose your gifts wisely, and cash in on the impact it will have for your business.
About the Author
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