What Are Promotional Products
What Are Promotional Products by PPAI and Arleen Harry
Promotional products - usually imprinted with a company's name, logo or message - include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items.
1. Imprinted products that are distributed free are called advertising specialties. 2. Imprinted items given as an incentive for a specific action are known as premiums. 3. Business gifts, awards and commemoratives are also considered promotional products. B: The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used. Advantages of Using Promotional Products. . Flexible . Tangible and long-lasting . Impact easily measured . Higher perceived value . Complements targeted marketing . Complements other advertising media Promotional Products foster customer goodwill toward a company and its salespeople. Visit http://www.garrettspecialties.com for more information.
About the Author
Garrett Specialties promptly delivers strategic, creative solutions for each of our client's promotional merchandise needs. Garrett Specialties offers over 750,000 promotional items imprinted with your company logo or message. Our sales representatives are highly trained and experienced professionals in the promotional products industry since 1991.
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